Whether you’re a solo personal trainer or a huge, all inclusive gym brand, digital marketing and content creation has become a pinnacle component of your marketing and brand awareness efforts. From buying ads across social channels to lure new members into the gym with sweaty, sexy interactive videos that target people based on location and other demographics, to wildly popular (during the height of the pandemic) live group workout streaming that people were (and still are) able to tap into through their instagram accounts to maintain their fitness. There seem to be endless strategies at your disposal when thinking about your digital marketing efforts in 2021.
We’ve built a digital marketing strategy playbook for the fitness industry to give you the tools and techniques to grow your brand.
— DIGITAL MARKETING PLAYBOOK FOR THE FITNESS INDUSTRY
So, you’re ready to step up your fitness marketing in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.
Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use.
Memorable, captivating and cohesive branding in the fitness industry is necessary when trying to build a loyal base of followers and customers that will book classes, engage across social time and time again. To do this effectively, your digital footprint must emulate the ambiance, concept and experience equally as it does when someone walks through the doors of your gym and crushes their fitness goals. Of course there’s no experience quite like being served a fresh dose of humble pie during a bootcamp class, but it starts online and continues through every point of engagement.
Here are the 4 things you must consider when it comes to branding and customer experience.
Fitness web design not only has to be engaging, it also needs to be functional and effective. Many factors play into the design of a website including how easily you can extend the physical experience of your gym to your digital presence, how accessible your appointments are, how easily it is for a customer to book a session and if they can’t make it to workout, how simple it is for a customer to book a virtual checkin.Color, easy to read content, and the ability to capture reservations and online class bookings and new membershipsare just a few crucial items that cannot be overlooked when focusing on fitness web design.
11 important considerations for your fitness business website design + development
Whether you’re an independent personal trainer, a yoga instructor or a national, high-end spin class chain, digital marketing is absolutely essential to your growth, staying power and success. Reaching members and enthusiasts via email, maxing out your visibility in local search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics gyms and trainers should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond.
For fitness here are 15 crucial components of a successful digital marketing operations.
The ability to process every data point related to your fitness marketing efforts, is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google listing, all the way to the moment they book a class online, through to when they’ve paid for that one on one training session. POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, especially if you’re a solopreneur, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed.
Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.