We’ve all been fascinated watching someone on Instagram, seemingly transform before our eyes, with some type of makeup makeover, it almost seems like an illusion. Taking a calming, stress relieving, luxury service such as spa and beauty services and converting that into digital marketing might seem complex, but with all the content creation tools available these days, it’s never been easier to put your products and services in front of possible consumers with the right digital marketing strategies, tactics and techniques. In fact, some of the most sought after social media influencers and brands come from this very industry because they’ve figurd out the special formula to producing captivating content.
We’ve built a digital marketing strategy playbook for the spa and beauty industry to give you the tools and techniques to grow your brand.
— DIGITAL MARKETING PLAYBOOK FOR THE SPA + BEAUTY INDUSTRY
So, you’re ready to step up your marketing for your spa and beauty business in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.
Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use.
Memorable, captivating and cohesive branding in the spa and beauty industry is necessary when trying to build a loyal base of customers that will book appointments, refer their friends and buy products from you time and time again. To do this effectively, your digital footprint must emulate the ambiance, concept and experience equally as it does when someone walks through your doors. Of course there’s no experience quite like being given a world-class massage accompanied by memorable microneedling treatment, but it starts online and continues through every point of engagement.
Here are the 5 things you must consider when it comes to branding and customer experience.
Spa + Beauty web design not only has to be beautiful, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can extend your physical experience to your digital presence, how accessible your menu of services, how easily it is for a customer to book an appointment, and if they can’t make it to your establishment, how simple it is to setup an virtual appointment to talk about their skincare needs.Color, easy to read content, and the ability tocapture data and offer online appointment bookingare just a few crucial items that cannot be overlooked when focusing on spa+ beauty web design.
13 important considerations for your spa & beauty website design + development
Whether you’re a local medspa, a hair salon or a national massage franchise, digital marketing is absolutely essential to your growth, staying power and success. Reaching customers via email, maxing out your visibility in local search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics spas should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond.
For spa and beauty, here are 17 crucial components of a successful digital marketing operations.
The ability to process every data point related to your spa’s marketing efforts, is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google my business page, all the way to the moment they book an appointment online, through to when they’ve paid for their facial or placed an online order for a new serum? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed.
Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.