— DIGITAL MARKETING FOR SPA & BEAUTY

Here’s your digital marketing playbook for the spa & beauty industry in 2021

We’ve all been fascinated watching someone on Instagram, seemingly transform before our eyes, with some type of makeup makeover, it almost seems like an illusion. Taking a calming, stress relieving, luxury service such as spa and beauty services and converting that into digital marketing might seem complex, but with all the content creation tools available these days, it’s never been easier to put your products and services in front of possible consumers with the right digital marketing strategies, tactics and techniques. In fact, some of the most sought after social media influencers and brands come from this very industry because they’ve figurd out the special formula to producing captivating content.

We’ve built a digital marketing strategy playbook for the spa and beauty industry to give you the tools and techniques to grow your brand.

Download your PDF Spa + Beauty Playbook
— DIGITAL MARKETING PLAYBOOK FOR THE SPA + BEAUTY INDUSTRY 

The Playbook

So, you’re ready to step up your marketing for your spa and beauty business in 2021. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.

Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use. 
Go right to check your score

01

Brand Identity + Creative

Memorable, captivating and cohesive branding in the spa and beauty industry is necessary when trying to build a loyal base of customers that will book appointments, refer their friends and buy products from you time and time again. To do this effectively, your digital footprint must emulate the ambiance, concept and experience equally as it does when someone walks through your doors. Of course there’s no experience quite like being given a world-class massage accompanied by memorable microneedling treatment, but it starts online and continues through every point of engagement.
Here are the 5 things you must consider when it comes to branding and customer experience.
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Brand Design

Full Identity Development

Brand Naming

Customer Journey Design

Brand Strategy

02

Web Design + Development

Spa + Beauty web design not only has to be beautiful, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can extend your physical experience to your digital presence, how accessible your menu of services, how easily it is for a customer to book an appointment, and if they can’t make it to your establishment, how simple it is to setup an virtual appointment to talk about their skincare needs. Color, easy to read content, and the ability to capture data and offer online appointment booking are just a few crucial items that cannot be overlooked when focusing on spa+ beauty web design.
13 important considerations for your spa & beauty website design + development
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Website Development

eCommerce Development

Online Bookings

Lead Generation/Lead Capture

Landing Pages

ADA Accessibility Compliance

Virtual Tour/Experiences

CRM Integration

Martech Integration

Schema Markup Development

301 Redirect Mapping

Technical SEO

Performance Optimization

03

Digital Marketing 

Whether you’re a local medspa, a hair salon or a national massage franchise, digital marketing is absolutely essential to your growth, staying power and success. Reaching customers via email, maxing out your visibility in local search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics spas should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond.
For spa and beauty, here are 17 crucial components of a successful digital marketing operations. 
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Organic SEO

Social Media Management

Content Marketing

Email Marketing

Account Based Marketing

Paid Social

Blog Development

Demand Generation

PPC / Display Ads

Influencer Marketing

Integrated Marketing Stacks

eCommerce Feed Management

Google Tag Manager

Retargeting

Database List Acquisition

Lookalike Audience Development

Channel Development

04

Strategy + Analytics

The ability to process every data point related to your spa’s marketing efforts, is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google my business page, all the way to the moment they book an appointment online, through to when they’ve paid for their facial or placed an online order for a new serum? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed. 
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Strategy Development

Analytics + Tracking

Customer Profiling

Competitive Research

Capabilities Assessment

ROI Tracking + Reporting

Webmaster Tools

Data Studios + Dashboards

— SO HOW’S IT GOING?

Check your digital marketing health for 2021

Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.

  • Hidden
  • Brand Identity + Creative

    Memorable, captivating and cohesive branding in the spa and beauty industry is necessary when trying to build a loyal base of customers that will book appointments, refer their friends and buy products from you time and time again. To do this effectively, your digital footprint must emulate the ambiance, concept and experience equally as it does when someone walks through your doors. Of course there’s no experience quite like being given a world-class massage accompanied by memorable microneedling treatment, but it starts online and continues through every point of engagement.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Brand Design
  • Full Identity Development
  • Brand Naming
  • Customer Journey Design
  • Brand Strategy
  • Web Design + Development

    Spa + Beauty web design not only has to be beautiful, but it also needs to be functional and effective. Many factors play into the design of a website including how easily you can extend your physical experience to your digital presence, how accessible your menu of services, how easily it is for a customer to book an appointment, and if they can’t make it to your establishment, how simple it is to setup an virtual appointment to talk about their skincare needs. Color, easy to read content, and the ability to capture data and offer online appointment booking are just a few crucial items that cannot be overlooked when focusing on spa+ beauty web design.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Website Development
  • Ecommerce Development
  • Online Bookings
  • Lead Generation / Lead Capture
  • Landing Pages
  • ADA Accessibility Compliance
  • Virtual Tour / Experiences
  • CRM Integration
  • Martech Integration
  • Schema Markup Development
  • 301 Redirect Mapping
  • Technical SEO
  • Performance Optimization
  • Digital Marketing + Advertising

    Whether you’re a local medspa, a hair salon or a national massage franchise, digital marketing is absolutely essential to your growth, staying power and success. Reaching customers via email, maxing out your visibility in local search engines, and connecting with potential new customers ( as well as existing ones) on various social channels are just a small sampling of tactics spas should be considering to continuously develop and expand on their revenue and operations. Digital marketing is crucial, as it ensures ongoing engagement with customers in your immediate vicinity and beyond.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Organic SEO
  • Social Media Management
  • Content Marketing
  • Email Marketing
  • Account Based Marketing
  • Paid Social
  • Blog Development
  • Demand Generation
  • PPC / Display Ads
  • Influencer Marketing
  • Integrated Marketing Stacks
  • eCommerce Feed Management
  • Google Tag Manager
  • Retargeting
  • Database List Acquisition
  • Lookalike Audience Development
  • Channel Development
  • Strategy + Analytics

    The ability to process every data point related to your spa’s marketing efforts, is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your google my business page, all the way to the moment they book an appointment online, through to when they’ve paid for their facial or placed an online order for a new serum? POS integration, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your business, and how successful your marketing efforts really are.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Strategy Development
  • Analytics + Tracking
  • Customer Profiling
  • Competitive Research
  • Competitive Research
  • ROI Tracking + Reporting
  • Webmaster Tools
  • Data Studios + Dashboards
  • Hidden
  • Transmyt Marketing is committed to protecting your information. Your information will be used in accordance with all applicable data privacy laws where we operate, and our own privacy policy as well.