— DIGITAL MARKETING FOR TECH STARTUPS

Here’s your digital marketing playbook for tech startups in 2021

The tech startup world has got to be one of the most exciting and competitive industries on the planet. It seems like every hour there’s a new startup making an announcement about how they’re going to disrupt the way people have been: dating, investing, driving, brewing coffee, shopping, ordering food, testing their genetics, consuming media, traveling etc. But with so much competition, the difference between receiving your series A investment and going on to change the word, vs. becoming just another “great idea” rotting in the great ideas graveyard, may just come down to marketing.

We’ve built a digital marketing strategy playbook for the tech startup industry to give you the tools and techniques to launch your brand, grow your userbase and become a huge success.

Download your PDF Tech Startup Playbook
— DIGITAL MARKETING PLAYBOOK FOR THE TECH STARTUP INDUSTRY 

The Playbook

So, you’re ready to step up your startup marketing. But before you do, it’s important to ensure you have the right mix of components baked into your 2021 plan. Below, you’ll find our playbook which includes links to definitions, popular tools and detailed examples.

Once you’ve browsed through the playbook, please take our full digital marketing assessment to calculate your score, and measure how well you’re positioned for success, or where you may need to make some improvements. In exchange for taking the assessment, we’ll email you a PDF copy of the playbook for you and your team to use. 
Go right to check your score

01

Brand Identity + Creative

These days it seems like every time you blink your eyes, the next startup is being announced, the next app is dropping into the market and the next founder group is announcing that they’ve raised millions of dollars to transform xxxx… But with so much constant activity, how do tech-startups create a brand that will help them truly stand out and resonate with customers? Whether you’re promoting a new service to democratize wall street, or putting classes from some of the world’s most preeminent masters at the fingertips of everyone, your brand must be memorable and accessible to millions.
Here are the 5 things you must consider when it comes to branding and customer experience.
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Brand Design

Full Identity Development

Brand Naming

Customer Journey Design

Brand Strategy

02

Web Design + Development

Web design and development for tech startups is tricky. It’s all about striking a balance between educating a customer about your new products and services, while quickly converting these potential customers, and thoroughly but clearly separating yourself from your competitors. Sure a blog will help with the education part, but a clean design, sticky elements to keep people coming back, resources to drive repeat visits and a great funnel to drive people to sign up or purchase something are essential components to excellent web development for your startup.
15 important considerations for your startup website design + development
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Website Development

eCommerce Development

Online Bookings

Lead Generation/Lead Capture

Landing Pages

Online Delivery

ADA Accessibility Compliance

Virtual Tour/Experiences

Mobile App Development

CRM Integration

Martech Integration

Schema Markup Development

301 Redirect Mapping

Technical SEO

Performance Optimization

03

Digital Marketing 

Whether you’re a hot new investing app, a  game changing changing medical device, or a new AI powered fraud detection platform for the finance industry, digital marketing is absolutely essential to your growth, user adoption, staying power and success. Reaching new customers, and even potential investors via email, maxing out your visibility in search engines, and driving engagement on various social channels are just a small sampling of tactics startups should be considering to continuously develop and expand on their revenue and brand awareness. 
For startups here are 18 crucial components of a successful digital marketing operations. 
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Organic SEO

Social Media Management

Content Marketing

Email Marketing

Account Based Marketing

Paid Social

Blog Development

Demand Generation

Lead Generation

PPC / Display Ads

Influencer Marketing

Integrated Marketing Stacks

eCommerce Feed Management

Google Tag Manager

Retargeting

Database List Acquisition

Lookalike Audience Development

Channel Development

04

Strategy + Analytics

The ability to process every data point related to your startup’s marketing efforts is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your search results, all the way to the moment they sign up for your platform, through to when they’ve used that sticky feature to bring their friends into your system as well? Platform Feedback, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your app / platform, and how successful your marketing efforts really are.
Layout a strategy and tracking operation in your marketing, designed to ensure you succeed. 
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Strategy Development

Analytics + Tracking

Martech Stack Auditing

Customer Profiling

Compliance Management

Competitive Research

Capabilities Assessment

ROI Tracking + Reporting

Webmaster Tools

Data Studios + Dashboards

— SO HOW’S IT GOING?

Check your digital marketing health for 2021

Based on the above playbook we invite you to check your health and see how well you’re positioned to succeed. In just a few clicks you’ll know just how well your company’s marketing is setup for the year ahead.

  • Hidden
  • Brand Identity + Creative

    These days it seems like every time you blink your eyes, the next startup is being announced, the next app is dropping into the market and the next founder group is announcing that they’ve raised millions of dollars to transform xxxx… But with so much constant activity, how do tech-startups create a brand that will help them truly stand out and resonate with customers? Whether you’re promoting a new service to democratize wall street, or putting classes from some of the world’s most preeminent masters at the fingertips of everyone, your brand must be memorable and accessible to millions.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Brand Design
  • Full Identity Development
  • Brand Naming
  • Customer Journey Design
  • Brand Strategy
  • Web Design + Development

    Web design and development for tech startups is tricky. It’s all about striking a balance between educating a customer about your new products and services, while quickly converting these potential customers, and thoroughly but clearly separating yourself from your competitors. Sure a blog will help with the education part, but a clean design, sticky elements to keep people coming back, resources to drive repeat visits and a great funnel to drive people to sign up or purchase something are essential components to excellent web development for your startup.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Website Development
  • Ecommerce Development
  • Online Bookings
  • Lead Generation / Lead Capture
  • Landing Pages
  • Virtual Tour / Experiences
  • Online Delivery
  • ADA Accessibility Compliance
  • Mobile App Development
  • CRM Integration
  • Martech Integration
  • Schema Markup Development
  • 301 Redirect Mapping
  • Technical SEO
  • Performance Optimization
  • Digital Marketing + Advertising

    Whether you’re a hot new investing app, a game changing changing medical device, or a new AI powered fraud detection platform for the finance industry, digital marketing is absolutely essential to your growth, user adoption, staying power and success. Reaching new customers, and even potential investors via email, maxing out your visibility in search engines, and driving engagement on various social channels are just a small sampling of tactics startups should be considering to continuously develop and expand on their revenue and brand awareness.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Organic SEO
  • Social Media Management
  • Content Marketing
  • Email Marketing
  • Account Based Marketing
  • Paid Social
  • Blog Development
  • Demand Generation
  • Lead Generation
  • PPC / Display Ads
  • Influencer Marketing
  • Integrated Marketing Stacks
  • eCommerce Feed Management
  • Google Tag Manager
  • Retargeting
  • Database List Acquisition
  • Lookalike Audience Development
  • Channel Development
  • Strategy + Analytics

    The ability to process every data point related to your startup’s marketing efforts is and will continue to be the driving factor of success. Are you able to track customers from the second they’ve clicked on your search results, all the way to the moment they sign up for your platform, through to when they’ve used that sticky feature to bring their friends into your system as well? Platform Feedback, CRM integration and tracking + analytics platforms may all feel like overkill, but they paint an important view of how you’re being found, how customers are interacting with your app / platform, and how successful your marketing efforts really are.
  • How well are you doing with each of the items listed below? The more honest you are, the better you'll be positioned to identify gaps in your marketing efforts.
  • Strategy Development
  • Analytics + Tracking
  • Martech Stack Auditing
  • Customer Profiling
  • Compliance Management
  • Competitive Research
  • Competitive Research
  • ROI Tracking + Reporting
  • Webmaster Tools
  • Data Studios + Dashboards
  • Hidden
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