As markets become increasingly segmented and advertising budgets shrink, massive marketing campaigns are losing their relevance in today’s largely online world. This ...

The best way to find out what target audiences think is to explore their likes and dislikes through market research. Thanks to ...

Do you want your marketing campaigns to generate more leads? Of course, you do if you’re serious about growing your business. No ...

Despite years of global economic disruption – a pandemic, a war, a churning jobs market, and political turmoil – people still need ...

Customers: complex, challenging, and constantly changing. That’s why one of the most effective ways of responding to their wants and needs – ...

“As I was trying on sunglasses in the drugstore last week, a teenager reached for exactly the same pair. I’m a ...

Responding to increasingly louder and more diverse consumer demands, specialized social media channels are launched constantly. Pro marketers must respond just as ...

Basically, two sides of the same marketing technique, SEO is most effective when both approaches are used. This is because Google looks ...

Inflation and recession: two ominous words that are often dreaded by marketers. But there’s a more positive way of viewing these belt-tightening ...

As the world emerges from its pandemic cocoon, digital brands must keep pace with this out-and-about trend. This is why they’re turning ...

When customers can communicate with companies across multiple channels, these separate contact points enhance customer experiences. With positive feedback and casual (but ...

“The reports of my death have been greatly exaggerated” Mark Twain Long rumored to be following the ...