After two and a half challenging years, the path to survival for embattled startups is becoming clear. Two key concepts stand out ...

When handled effectively, hyper-personalized marketing is a win-win situation for companies and their customers. When brands engage with buyers in more meaningful ...

Marketers are often told: “You can’t measure some things – like branding or PR results – because they’re intangible.” Unsurprisingly, these naysayers ...

As the Covid tsunami subsides, companies are exploring how to restore, restructure, and renew their pre-pandemic business practices. And one of their ...

Aligning your marketing strategy with ethical concepts is one of the best ways to burnish your brand. That’s because ethics is becoming ...

With so much attention focused on social media, websites can easily be neglected. Although brand-promoting content is important, it’s important to remember ...

Although always welcome, simple shares are sometimes not enough. Posts can easily get lost in social media mêlées, which is why paying ...

As the world moves into a new era, one thing remains unchanged: Google still dominates the search engine sector. Nobody ever says ...

 “Don’t count the people you reach; reach the people that count.” This is the core principle of account-based marketing – and it ...

Agile marketing is undoubtedly the future. Focused on creating content that attracts target audiences, it helps convert browsers into buyers. As an ...

So… has your business ever drawn up an effective social media strategy? It seems like a no-brainer, but a surprising number of ...