Inflation and recession: two ominous words that are often dreaded by marketers. But there’s a more positive way of viewing these belt-tightening ...

As the world emerges from its pandemic cocoon, digital brands must keep pace with this out-and-about trend. This is why they’re turning ...

When customers can communicate with companies across multiple channels, these separate contact points enhance customer experiences. With positive feedback and casual (but ...

“The reports of my death have been greatly exaggerated” Mark Twain Long rumored to be following the ...

After two and a half challenging years, the path to survival for embattled startups is becoming clear. Two key concepts stand out ...

When handled effectively, hyper-personalized marketing is a win-win situation for companies and their customers. When brands engage with buyers in more meaningful ...

Marketers are often told: “You can’t measure some things – like branding or PR results – because they’re intangible.” Unsurprisingly, these naysayers ...

As the Covid tsunami subsides, companies are exploring how to restore, restructure, and renew their pre-pandemic business practices. And one of their ...

Aligning your marketing strategy with ethical concepts is one of the best ways to burnish your brand. That’s because ethics is becoming ...

With so much attention focused on social media, websites can easily be neglected. Although brand-promoting content is important, it’s important to remember ...

Although always welcome, simple shares are sometimes not enough. Posts can easily get lost in social media mêlées, which is why paying ...