Marketing to businesses is like a marathon, planned for the longer term. That’s why B2B content strategies are very different from briefer ...

Marketing technology – aka MarTech – has come a long way from the random email shots that clogged the world’s inboxes and ...

Content marketing is tricky and necessary. It's an important component of your digital marketing strategy, but to do make it effective, it ...

Clearly defined and easily measurable, effective digital marketing objectives are signposts guiding companies through the economic minefields of global markets. When they ...

All over the world, consumers are demanding better protection from their governments, with regulators introducing new consumer privacy and data protection laws. ...

Trapped in digital amber for eight hours, users all over the world were shocked when the Facebook app family went off the ...

If your business is heavily invested in email marketing, then you'll want to read this to understand a big change happening now, ...

Conversions come in all shapes and sizes, from micro (following you on social media) to macro (making a sale). Intermediate steps include ...

For decades, the online retail sector has been driven by books and music, personal electronics, and home appliances, together with footwear, clothing, ...

Image Credits: Shopify x TikTok Riding the crest of the online buying surge, video-sharing platform TikTok is expanding its year-old e-shopping partnership with ...

It’s a unique dilemma: how does an industry worth US$ 17.5 billion survive – and even thrive – without online advertising? This ...

For most buyers, the main advantages of online shopping are comfort, comparisons, and convenience. However, recent surveys show that online merchants may ...